It doesn't matter how amazing your vape products are if you don't have a great website to show them off. This is an essential part of your business.
The right website helps you reach new users and keep current customers engaged with your brand. It guides people through their buying journey and encourages a strong sense of brand loyalty, too.
If you're not sure what makes a great website, keep reading to find out seven things you absolutely need to do while building (or rebranding!) your website.
1. Use Professional Custom Graphics
Just as you need a professional graphic designer to make your vape company's logo with, you need them to help your website design process. Custom graphics help create eye-catching landing pages. They look amazing when you put them in the header or use them as part of your opt-in strategy.
But, graphics won't perform well if you're just using the standard images anyone can have. You need to take the time to create your own, unique graphics if you want your website to stand out.
2. Skip the Stock Photos
Once you've got all your custom graphics together, focus on the more personal images like photos and videos. Whatever you do, do not use stock photos.
Hire a professional photographer/videographer to come into your office and take a few pictures. Get shots of the employees working together, the office space, the products, and the packaging. Have fun with the photo shoot so that your company's culture really shines.
This is an important part of making your website even if your vape business is just you right now. You may not be able to get team photos or have a super cool office to show off, but at least get yourself a professional headshot and some nice product images.
3. Play with Different Colors
Another thing that makes a great website is the right use of color. You want your website to be on-brand with the colors in your logo and on your packaging, but it should also be fun and unique.
This could mean putting a color gradient on your homepage or using a sharp contrast of colors on your navigation bar. It might also mean that you use a touch of neon or, maybe, just leave certain areas white.
4. Leave Room for White Space
Keeping parts of your website white may sound like the most boring thing you could do, but it's a really smart move. White space is a classic web design tool.
When you leave certain areas white, you're actually making other aspects of a landing page stand out. You're guiding the user's eye to the most important parts of a landing page and pulling them in to stay engaged.
Not to mention, white space amps up your website's professionalism. If you're looking to reach the high-end side of the vaping market or create partnerships with manufacturers or large vendors, putting your best foot forward helps. Sometimes, that means using more white space instead of trying too hard.
5. Have Some Fun with Your Copywriting
It's one thing to be professional, but it's another to just be bland. This is why your website's copywriting matters so much. The words you use should reflect the personality of your brand and the passion you have for creating top-notch vaping products.
Don't be afraid to have a little fun with this part of your web design.
Drop a few puns in your product descriptions and encourage your employees to be a little personal when they talk about themselves and their roles. Share fun testimonials from clients and most importantly, just be real. Find the balance between witty jokes and super professional writing to make your website shine.
6. Make Sure Your Site Is Mobile-Friendly
This may be the most useful tip on the entire list, especially if you don't know the first thing about SEO. Performing well on search and knowing what makes a great website go hand in hand. But, you can't just focus on your site's desktop design.
You need to have a well-made mobile version of your website.
In fact, this has become more important than the desktop's design, thanks to Google's mobile-first indexing. Basically, Google now crawls your mobile website before it brings your desktop version into account when creating rankings. This means your mobile version needs to be just as good - if not better - than your desktop.
7. Create Simple, Yet Engaging Navigation
The final piece of the web design puzzle is navigation. It's one thing to have an amazing homepage or a well-made product page. But, you have to know how to make all your landing pages work together.
Think of this kind of like the interior design of a house. If you're in one section, it should feel natural to move into the other. This is the key to keeping users on your website. Simple navigation features help them discover more about who you are and what you do in a way that doesn't feel forced or like they have to dig for information.
Make sure all your internal links are taking people where you want them to go and that your sitemap as a whole is well-made. You might have to move around a few things in your menu to get it all right, but do so with the user experience in mind and you'll be set.
What Makes a Great Website Perform Well Online?
Once you've figured out what makes a great website design, it's time to start learning about using your website to perform well on search engines. This is the foundation of your SEO strategy, but it's not the only thing you'll need to beat competitors on SERPs.
You also want to build a strong social media presence and build an email marketing campaign. To discover more about SEO for the vaping industry, click here.