Local Link Building Ideas: The Ultimate Guide for Your Vape Business

Local Link Building Ideas: The Ultimate Guide for Your Vape Business

The e-cigarette and vaping industry is expected to be worth more than $61 billion by the year 2025.

Over 20 percent of vaping devices are already purchased online. This figure is only going to increase over the next few years. After all, the market share of e-commerce is already projected to hit 17 percent by 2022.

If you're in the vaping business, you need to have an online presence. And nowadays, your website has to be mindful of the importance of SEO (search engine optimization).

If you want to improve your search engine results ranking, you need to know about local link building. Check out our local link building ideas for you!

1. Make Waves in the News

By making waves in the local news media you'll get yourself noticed. Of course, everyone's competing for coverage in your local newspapers and magazines. You need to discover how you can stand out from the crowd.

But, what you have to remember is that the local news media are also always looking for stories that people actually want to read about. So, give them what they want!

Make sure you provide the news with a top-quality press release with a link back to your website.

Perhaps you have a special event where people can experiment and interact with your products? Or, you may have a new display that you want to attract customers with.

Invite your local news to your establishment so they can sing your praises for you.

2. Get Nominated for Something

Are there a "Best of" awards for businesses in your area? You need to get yourself on the list of the top companies.

There are always plenty of small business events in towns and cities. By achieving a place on the list of top companies within your niche, you can receive free advertising.

Don't forget to provide a link back to your website. If you have an "About Us" section, consider linking to it so consumers can learn more about your company.

3. Sponsor an Event

If you don't want to create your own event, you could sponsor someone else's event.

According to research, 82 percent of vapers are ex-smokers. You can show your commitment to fighting cigarettes. There are many groups which meet up regularly to discuss overcoming an addiction to cigarettes.

You can include a backlink to your website's online store on the ad for the event.

4. Help to Promote a Resource

What kind of support exists for smokers to quit?

If there's an online resource in your city or town, you could promote it on your company's website. You could put it in a blog post about methods to help people quit smoking.

In return, you can request the local resource link to your company website. This way everyone benefits from link-building.

5. Link to Your Business Associates

If you're a retailer, you could also receive a link from your wholesaler. Likewise, if you're a wholesaler, get your retailer to link back to you.

It's really important to take advantage of your connections with other businesses. "You scratch my back, I'll scratch yours".

Do you have a business partner who has a blog on their website? You can suggest a post that links back to yours.

6. Develop Relationships with Influencers

The smoking of cigarettes remains one of the most prevalent addiction across the world. Despite the fall in the number of smokers, more than 20 percent of the world's population still lights up.

That's why people who have overcome an addiction to cigarettes and tobacco by adopting vaping are so inspirational.

Get in contact with the local influencers who would be willing to promote your products on their blog or Youtube channel. Make sure you provide them with a link back to your online store.

7. Promote Your Job's Page

Do you have a jobs or career page on your company's website?

If you're currently advertising for a new employee, you can take advantage of the opportunity to promote your vaping business on the local job directory and websites.

Even if vaping sometimes gets a hard time in your local media, you should promote the fact that you're creating jobs in your community.

8. Provide Great Content

There are always plenty of clever tactics and sneaky strategies for getting backlinks to your company's website.

However, the most effective method of link-building is simply by providing great content that people actually want to read. You need to produce content that's interesting and in-depth rather than superficial nonsense.

Are you struggling with blogging ideas? What about articles on the below topics:

  • Why is vaping better than cigarettes?
  • Top 10 famous people who vape
  • What people get wrong about vaping

Make sure your blog posts are SEO-optimized with keywords. By producing regular weekly or bi-weekly blog posts, you can establish yourself as a leader in your niche.

By achieving this, you'll get other website owners linking back to your website because you're an authority of the topic.

9. Guest Blogging

You may be thinking, "Why would I waste my blog ideas on another company's website?"

But by guest blogging, you can promote your company's brand and product on another website with greater exposure.

If the other website owner or company is famous in your local area, this could positively associate you with another popular brand.

This way you can also link directly back to your website.

Local Link Building Ideas

If you're a vaping company, you need to make sure you have an effective strategy for building your online presence. One of the best ways of achieving a high ranking on search engines is with top local link building ideas.

If you would like to find out more about how to build your SEO strategy for your vaping business, check out our SEO services.

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