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Brand Manual & Style Guide

VAP-BRA-MAN-STY-GUI

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When one thinks of a brand identity, most people tend to think of the logo design. While a logo is one of the most important elements of a brand identity, there are others that are as important and perhaps sometimes even more so. In our Brand Manual & Style guide, we design and format the various elements of a brand identity and explain how they all come together to constitute a Brand Identity System.

What Is A Brand Identity System?

A Brand Identity System is a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively.

This collection of elements constitutes of 6 major brand assets including the primary brand mark or logo, secondary brand mark, color palette, typography, visual brand extensions (such as official brand pattern, iconography etc) and brand tone (which includes visual image and photo standards as well as the tone of voice in all messaging and communications).

Brand Asset #1: Primary Brand Mark

The first and the most visible symbol of brand power is the primary brand mark or logo design. It should be as simple as possible and tend towards conceptual and abstract visual elements rather than literally trying to show what your brand does or stands for.

The primary brand mark should be flexible enough to work well across various different media and at all sizes. It should be easy to reproduce and must use solid design principles. At the very least, a good logo design should have these six  qualities:

  • The logo should be scalable
  • In most cases, the logo should have solid colors
  • The logo should be adaptable
  • The logo should be memorable
  • The logo should be unique and
  • The logo should be on message

Brand Asset #2: Secondary Brand Mark

For many, the idea of a secondary brand mark may be alien. In fact, till recently the golden rule of branding was to have one single logo that was consistent across all media and used unchangingly for years. But the landscape has changed now and so has the definition of a brand identity.

Everyone is a publisher these days with their own publishing channels such as blogs social media channels etc. The internet has become more than an information superhighway. It has become a noisy and chaotic environment where information is dumped at an alarmingly fast pace. The signal to noise ratio is so high that people are starting to block out and filter the internet.

In such an environment, how is a brand to stand out and thrive? This is where the secondary brand mark comes into play. It supports the primary brand mark and enhances the message of the brand. It is used on secondary touch points such as merchandising, marketing collateral, social media campaigns and more.

For lifestyle brands in the vaping industry, a secondary brand mark serves a supremely important role. It is used to create brand recall and is used on touch points such as package design labels, tags, and more. 

Brand Asset #3: Color Palette

Most brands have a signature color scheme, whether it is black and white or a more creative palette. However, many companies think that their carefully chosen colors are limited to their letterhead, logo, and signs. However, using your colors throughout your business will give a better-rounded experience to people who interact with your business while helping to make those colors synonymous with your brand.

Owning color in your market segment should be one of the goals of your branding. If used strategically, you can own color which your target audience come to associate with your brand. At times, this can be so effective that just the color will remind people of your brand without the primary or secondary brand marks visible.

When choosing colors for your brand, base them on their suitability to your brand along with ensuring they align with the world view of your target audience. Your personal preference as the stakeholder of the brand should come last.

As with your brand mark, you should have a primary color and secondary and tertiary colors. This color palette should then be used effectively to communicate the essence of your brand.

Brand Asset #4: Typography

Typography is fundamental to establishing a robust brand identity system. Selecting the right fonts to represent your brand could be a daunting process and most brands simply make random choices based on personal preferences.

Typefaces have personality and you should try and identify typography that matches the personality of your brand. Different types evoke different feelings. For example, typically serif typefaces represent tradition while sans-serif ones stand for modernity. Some fonts look friendly while others look corporate.

As with colors, your brand should have a primary typeface which is usually used in your primary brand logo. Unless you have a custom typeface in your logo design, you can also use the primary typeface for headlines and other important messages of your brand. You have to use this primary font judicially so that you do not dilute the primary brand logo. Secondary and tertiary typefaces should ideally be complementary to the primary typography.

 

Brand Asset #5: Visual Brand Extensions

Visual brand extensions are design elements that support and enhance the brand’s visual experience. These could be things such as the official brand pattern, iconography, etc.

Having an official brand pattern that is used as a subtle part of the brand’s visual makeup can go a long way in creating a high level of brand recall. They reinforce the brand’s message and let the audience know that the brand cares about details. This, in turn, expresses the message that the brand is consistent and trustworthy.

Iconography can be another powerful tool in your brand’s arsenal. Custom icons created specifically for your brand can establish a direct subconscious connection with your target audience. Icons can be used to create visual anchors that permeate your branding efforts and that enable you to broadcast the brand message effectively.

Brand Asset #6: Brand Tone

Last but not least, one of the most important brands' assets is your brand tone. A brand tone can be simply stated as the personality of your brand. This is the impression or perception that you want your brand to convey when interacting with people.

A brand tone is what your brand says but more importantly it is said. Good messages take your competitive positioning and brand strategy to the next level. They hone in on what’s important to your market and communicate it consistently and effectively. How you respond when asked about your brand or service or product and the tone of your messaging has a tremendous impact on how your brand is perceived by your target audience.

Your brand tone can manifest in the following ways:

  • Your brand’s elevator pitch
  • Your positioning statement
  • Your vision and mission statements
  • Your brand’s tagline and slogan
  • Your press releases
  • Your social media communication
  • Your blog posts and articles
  • Your communication style

Our Brand Identity Service Includes:

1. DISCOVERY & RESEARCH

We start the process with an in-depth discovery and research phase where we look into what your brand is and stands for. We also conduct a competitive analysis to understand the trends in the market segment and how to ensure your identity stands apart.

2. PRIMARY LOGO DESIGN

The key to your brand visual language is the primary logo design. Getting this right is crucial to how the rest of the brand identity would turn out. We specialize in creating logo designs that not only look awesome but also align with your brand message and story.

Next, we will create a secondary brand mark that can be used on merchandise, apparel (t-shirts, hats), social media and used as a seal or stamp or embossed decal on leather, etc.

We will create an official brand pattern that can be used inside apparel lining or on the back of packaging (like a custom gingham pattern), on t-shirts, promotional materials, social media and more.

5. MATCHING STATIONERY

To create a consistent visual identity, we will also create a matching business card, letterhead, and envelope design along with Facebook cover image and avatar as well as an email signature.

Brand Manual & Style Guide Price

A total of 12 research, design, and development hours are needed in order to successfully complete the development of the core brand and all associated assets. a deposit of 50% Deposit is needed to begin the project, and the remaining %50 when the final Brand Manual and Style Guide is approved and finalized.

TERMS OF SERVICE

  1. CUSTOMER QUALIFICATION

 

In order to purchase products from VapeInTheBox.com you must be 21 years old or older.

 

In order to purchase you must be a valid retail business. VapeInTheBox.com reserves the right to request additional documentation in support of business status at any time. Documents requested may include and is not limited to: photocopies of business licenses, permits, and state picture ID.

 

VapeInTheBox.com reserves the right to cancel any orders that are found to be placed by non-qualified accounts.

 

WARNING: Products sold on this site contain nicotine, a poisonous and addictive substance. Products sold on this site are only intended for committed smokers of legal smoking age and not by non-smokers, children, women who are pregnant or may become pregnant or any person with an elevated risk of, or preexisting condition of, any medical condition which includes, but is not limited to, heart disease, diabetes, high blood pressure or asthma. If you use a product purchased from us and experience any side effects or possible side effects, stop using the product immediately and consult a physician. Products sold on this site (a) may be poisonous if orally ingested, (b) are not smoking cessation products and have not been tested nor guaranteed as such, (c) have not been evaluated by the Food and Drug Administration, (d) are not intended to treat, prevent or cure any disease or condition, and (e) should be kept out of reach of children and pets.

 

If you think someone has been exposed to an e-cigarette or liquid nicotine, call your local poison center at 1-800-222-1222 immediately.

 

  1. SHIPPING

 

VapeInTheBox.com will make the best effort to ship items in a timely manner.

 

VapeInTheBox.com cannot guarantee any shipping timeframes, and external forces can cause delays in shipping.

 

Processing time for orders can take up to 48 hours (2 Business Days) and in some cases 72 hours (3 Business Days).

 

Once a package has shipped, VapeInTheBox.com will take NO responsibility in the carriers shipping timeframe.

 

MidwestGoods.com will take NO responsibility for items lost in transit, sent to the wrong address, nor international fees charged by your country or any involved third parties.

 

  1. INCORRECT / DAMAGED / MISSING PRODUCTS

 

Incorrect, damaged, or missing products must be claimed within seven days of the delivery date as indicated by your tracking information.

 

Glass products (Including but not limited to Pipes, Spoons, Water Pipes, and Chillums) must have damage claims made within 48 Hours of delivery confirmation.

 

If the product is incorrect or damaged, please send a photo of the product to info@vapeinthebox.com with your order number in the subject line and a brief description of the problem in the body of the email.

 

  1. DROP SHIP PRODUCTS

 

In an effort to offer an unmatched selection of high quality products, we have created a drop shipping program to continue adding new products that we cannot stock in our warehouse.  Drop shipping is a service provided by a select number of vendors.

 

Drop shippers may not have access to all shipping methods, and therefore may use a comparable service to what you have selected.

 

Drop shippers are excluded from the same day shipping policy.

 

Drop shipped products can take 24-48 hours to process after payment is completed.

 

If you have a questions about an order containing drop shipped products, or if an order arrived damaged or incorrect, please email info@vapeinthebox.com with the follow information:

 

- Your order number in the subject line.  This can be found in your account or on the packing slip provided with the order.

 

- A brief description of the problem.

 

- If a product arrived incorrect or damaged, please send images of the product for our record.

 

Upon receiving notice that there has been an error with a drop shipped product, we will communicate to the vendor that shipped your order to get it corrected as quickly as possible.

 

Not all drop shippers are product manufacturers, please do not attempt to contact a manufacturer directly with a question or concern about a drop shipped product.

 

  1. WARRANTY AND RETURNS

 

Defective items may be returned within thirty days of the delivery date as indicated by your tracking information.

 

Items damaged by miss-use or improper care are not covered by our warranty policy.

 

For sanitary reasons, as well as the general safety of our staff, we DO NOT accept returns of: atomizers, clearomizers, cartomizers, bottled liquid, drip tips, batteries, wick, or wire.

 

All sales on E-Liquid are final without exception.  E-Liquid cannot be returned or exchanged for another flavor.

 

Return shipping is the responsibility of the customer, unless the incorrect product is sent by error of MidwestGoods.com.

 

Upon receipt of a return, our Returns Department will inspect and test every product.  If found defective, we will issue a store credit or replacement depending on the requested resolution of the customer.  If a replacement device is not available, VapeInTheBox.com reserves the right to issue a credit.

 

Returns must include everything that came with the product.  This includes starter kits and bundled products.  We must also have the original packaging returned to us.

 

All returns are subject to case by case exceptions.  Please contact us if you are having a problem with a product purchased from VapeInTheBox.com and we will do our best to assist you.

 

  1. DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT WARRANT THAT THE SERVICES, INFORMATION, CONTENT, MATERIALS, PRODUCTS OR OTHER SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THE SITE, OUR SERVERS OR ELECTRONIC COMMUNICATIONS SENT FROM US ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. THIS DISCLAIMER APPLIES TO ANY DAMAGES OR INJURY CAUSED BY ANY FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS OR ANY FORM OF MALICIOUS CODE, COMMUNICATION LINE FAILURE, THEFT, OR DESTRUCTION OR UNAUTHORIZED ACCESS TO, ALTERATION OF, OR USE OF RECORDS. YOU SPECIFICALLY ACKNOWLEDGE THAT WE ARE NOT LIABLE FOR THE DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF OTHER USERS OR THIRD PARTIES AND THAT THE RISK OF INJURY FROM THE FOREGOING RESTS ENTIRELY WITH YOU. WE WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM THE USE OF THE SERVICES, OR FROM ANY INFORMATION, CONTENT, MATERIALS, PRODUCTS OR OTHER SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THE SITE, INCLUDING, BUT NOT LIMITED TO, DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SERVICES, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SERVICES.

 

CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

 

  1. Questions about the Terms of Use should be sent to us at info@vapeinthebox.com.

 

  1. CHANGES TO TERMS & CONDITIONS

You can review the most current version of the Terms of Use at any time at this page.

 

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Use by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Services following the posting of any changes to these Terms of Use constitutes acceptance of those changes.

PAYMENT POLICY

Vape In The Box gives you many different payment options during your checkout process when purchasing our Wholesale E-cigarette & Vape Supplies.


Pay On Pickup With Cash/Check/CreditCard
All Credit Cards Accepted (No Credit Card Transaction Fee)
Wells Fargo Direct Deposit
Bank Wire / ACH

Refund Policy

Defective items may be returned with-in 30 days of the delivery date as indicated by your tracking information. 30 day warranties exist on manufacturing defects ONLY. Usage based defects are issues caused by mistreatment and/or misuse of products. For any returns after 30 days, you will have to contact the product manufacturer for your return or replacement.

All Returns must include Full Original Packaging, Accessories, and Documents.

Items damaged by miss-use or improper care are not covered by our warranty policy.

The following examples are NOT included in the warranty. Usage based defects include, but are not limited to

• Batteries that have dropped,Batteries that have separated.
• Wires becoming exposed.
• Batteries that break inside a pocket, purse, or bag.
• Batteries that have been exposed to water.
• Bent atomizers.
• Damage to products due to user negligence.

All Returns must include all Original Packaging, Accessories, and Documents.

Return shipping is the responsibility of the customer, unless the incorrect product is sent by error of vapeinthebox.com

Upon receipt of a return, our Returns Department will inspect and test every product. If found defective, we will issue a store credit or replacement depending on the requested resolution of the customer. If a replacement device is not available, vapeinthebox.com reserves the right to issue a credit.

Returns must include everything that came with the product. This includes starter kits and bundled products. We must also have the original packaging returned to us.

All returns are subject to case by case exceptions. Please contact us if you are having a problem with a product purchased from vapeinthebox.com and we will do our best to assist you.

Warranty Return Instructions for Vape and E-Cigarette Products

In order to request a return, you will need to file a Return Request from your account. To do so please follow these instructions.

Complete the RMA form in full. Please list any details possible as it will make processing your return faster.
Send the product back to us.
Please send all returns to:
Vapeinthebox
1448 West Rosecrans Avenue
Gardena, CA 90249
USA
(424)233-0213 

Privacy Policy

We understand that your privacy is important, especially when providing sensitive, personal information on the internet. This Notice will govern our Privacy Policy applies to all users of this website, whether or not a transaction of any kind is conducted during each browser session.

 

Your Personal Information:
Your information will never be shared with any third party. When you create a user account on-line or communicate with us via e-mail, letter, fax, or phone, we receive and store the information that you have provided. This information is basic, including: name, address, phone, fax and cell phone numbers, e-mail address and business information (if applicable). We use this information for purposes such as responding to your requests, communicating with you, and customizing future shopping for you. Cookies: We use cookies to obtain a variety of information which provides us details about what product and information interest our visitors view the most. Cookies can also be used to protect your information. If you wish to disable our cookie from obtaining this information, you can do this on your browser or seek programs that will allow you to visit our site anonymously without losing most of the site's functionality.


Does we Share the Information we Receive?
Under no circumstances will we ever give away or sell your personal information to anyone else for any reason whatsoever. Any information we gain through our use of community polls, surveys, cookies, session tracking or anything else, is used internally and for the sole purpose of providing you better service. If you are on our mailing list and you ask us to remove you, we will do so immediately and will not attempt to sell your information. We respect your privacy.


How Secure is My Information?
Your personal information is only accessible to a limited number of qualified employees who are given a password in order to gain access to database information. While we take commercially reasonable measures to maintain a secure site, electric communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place. We will not be liable for any such occurrences. You will find that almost all Internet e-commerce providers make this same claim, especially if they establish privacy policies such as this one.


Are Children Allowed to Use Electronic Cigarettes?
No. Our products are sold only to adult smokers, 18 years or older. We do not intentionally collect or solicit personal information from or about children or anyone under the age of 18. If we discover we have received any information from an individual under the age of 18 and in violation of this Policy, we will delete that information immediately. If you believe we have any information from or about anyone under the age of 18, please contact us with a thorough description, and we will do our best to resolve it.


Privacy Policy Changes
Because our business changes constantly, our Privacy Policy and the Conditions of Use will change also. We may e-mail periodic reminders of our Notices and Conditions, unless you have instructed us not to. You should check our Web Site frequently to view recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make and will never materially change our policies and practices to make them less protective of collected customer information without the consent of affected customers.

Vapeinthebox.com is a Division of yocanusawholesale, USA.

We are one of the largest Wholesale Electronic Cigarette and Vape Supplies Distributors in the United States. We carry Vape hardware and accessories from the top names in the industry inclduding: Kanger, Aspire, ELeaf, UWell, Horizon Tech, Smok, Joyetech, Wismec, Atman, Yocan, and many more of the industry's most popular brands.

Inquiries can be directed to the following:
info@vapeinthebox.com
877-69-Yocan


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